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Live shows for cards, collectibles and vintage. Your camera, light and sound sell as much as the stock does.

3,200-count card storage boxes
Overhead phone arm
Whatnot

What you need for Whatnot

The kit our builder picks for a typical Whatnot seller. Change the answers to fit yours.

3,200-count card storage boxes

Storage

3,200-count card storage boxes

Long cardboard boxes with dividers for bulk cards.

See on Amazon
Overhead phone arm

Phone mount

Overhead phone arm

Clamps to the desk and holds your phone above the table.

See on Amazon
Elgato Key Light Air MK.2

Lighting

Elgato Key Light Air MK.2

A smaller app-controlled panel for a key or fill light.

See on Amazon
Clip-on wireless phone mic

Microphone

Clip-on wireless phone mic

Keeps your voice clear when you turn away from the phone.

See on Amazon

The guide

Each step in the order you'll need it.

01

Selling on Whatnot from home

You sell in live shows. Buyers join, bid or buy at a set price while you show each item, and the orders land in your account after the show.

New sellers apply and may be asked about their category and stock. Check Whatnot’s current seller help pages for the steps in the UK.

02

The show setup

An overhead phone arm shows cards and small items flat on the desk. Two LED panels from the sides keep holo cards and glossy boxes free of hotspots, and a clip-on mic keeps your voice clear over background noise.

Run the show from a second device if you can, so you can watch chat without covering the camera. Spend on a stable connection before a new phone.

03

Preparing stock before you go live

Pull every item for the show in running order, already sleeved or bagged. Put a small number on each one that matches your show list.

Set aside a space for sold items during the show, so you pack the next morning from one pile.

04

Labels and dispatch after a show

Whatnot provides the shipping labels for orders. A thermal printer runs them off one after another without ink or trimming, which speeds up the evening after a busy show.

Buyers who win several items in one show usually expect them combined. Check your order list for each buyer before you pack, and dispatch within the time Whatnot asks of sellers.

06

Growing your shows

Run shows at a regular time so buyers learn when to find you. Keep a short list of what sold and at what price, so you can plan stock for the next show.

As orders rise, add a second shelf of packing supplies and pack in batches by mailer type. Cross-list slower stock on other sites rather than holding it for shows.

Common mistakes

Each one costs you money or reviews, and each has a fix.

  • Using a front-facing ring light on holo cards creates a glare spot, so angle two panels in from the sides.
  • Going live with stock still in boxes slows the show, so pull and number items in running order first.
  • Packing a buyer’s items separately when they won several wastes postage, so check the order list and combine.
  • Relying on a weak Wi-Fi signal drops your stream, so test the connection where you’ll film.
  • Leaving packing for days after a big show annoys buyers, so plan the next morning for dispatch.

Setups

Complete kits for one kind of seller, costed and laid out.

Guides

Step-by-step help for the jobs that come next.

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Selling on Whatnot

Whatnot sells through live shows. Buyers watch you open packs or hold up items and bid in real time, so they judge your camera, light and sound along with the stock.

Most Whatnot sellers start with cards or small collectibles from a desk. Buy an overhead phone mount, glare-free light and a clip-on mic first, then packing kit: a good show can leave you with 40 orders to ship the next morning.

Questions

Do I need a label printer for Whatnot?

Whatnot generates the shipping labels for you. You can print them on a home inkjet at first, but once a show brings in more than a dozen orders, a thermal printer saves you cutting, taping and buying ink. It prints a label in a couple of seconds.

Is a ring light enough for card shows?

A ring light is fine for your face, but it reflects off holo cards and glossy boxes. Two LED panels angled in from each side give you even light with no hotspot in the middle of the card. If you sell sealed product and singles, start with the panels.

Can I sell on Whatnot from the UK?

Yes, Whatnot operates in the UK. Check its current seller application pages for the categories open to new sellers.

How long does a Whatnot show need to be?

Whatnot sets no required length. Start with a short show, see what sells and build from there.

Do I need a second phone for shows?

It’s optional. A second device for chat lets you keep the camera steady and still answer buyers.

What should I sell in my first show?

Sell stock you know well and can talk about, because Whatnot buyers bid with sellers who know their category.