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You sell rings, chains, earrings and watches small enough to lose, so you need boxes, labels and tracked postage.

Jewellery and watches: the kit, photographed as a studio still life

What you need to sell jewellery and watches

The kit our builder picks for a typical Jewellery and watches seller. Change the answers to fit yours.

5-tier steel shelving, 180 cm

Storage

5-tier steel shelving, 180 cm

Holds tubs or boxes floor to ceiling in a small footprint.

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180 cm folding table

Packing table

180 cm folding table

A dedicated packing surface you can fold away.

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Phomemo thermal label printer

Label printer

Phomemo thermal label printer

A compact thermal printer for your first few hundred labels.

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40 kg digital parcel scale

Scales

40 kg digital parcel scale

Weighs anything from a card mailer to a boxed pair of boots.

See on Amazon

The guide

Each step in the order you'll need it.

02

Packing jewellery so it arrives untangled

Fasten chains before boxing, then lay them flat in the foam so they can’t knot. Put rings in a ring slot and earrings on a card. Slide the box into a padded envelope and seal it well.

For higher-value pieces, use a presentation box inside a small outer box. The presentation box protects the piece, and the outer box takes the knocks in the post.

03

Storing stock you can find

Store each piece in its own small bag with a stock number, sorted in a tray or drawer by type. Keep silver in sealed bags to slow tarnish. Note the stock number in your listing so you can pick in seconds.

Keep valuable pieces somewhere secure, and keep a list with photos for insurance.

Kit for this step

04

Photos and listings

Shoot on a plain background in diffused light, then add a close-up of any hallmark and a shot on a hand or stand for scale. Show the clasp working and any wear. Name the metal and the stones in the listing.

State metal, hallmark, size, length and weight in the listing. Don’t describe a piece as gold or silver unless you can back it up; plated pieces should say plated.

05

Selling jewellery live

TikTok Shop and Whatnot both host jewellery shows. Use an overhead arm and a ring light to catch sparkle, and show each piece on a hand. Keep pieces in numbered bags in sale order.

Pack each sold piece into its box straight after the show so nothing goes missing.

06

Postage and growing past 50 orders

Most jewellery fits a Large Letter in a padded envelope, but a box can push it over the thickness limit, so check the Royal Mail size guide. Use a tracked, signed-for service or Special Delivery for valuable pieces, and check the compensation limit.

Past 50 orders, buy boxes and envelopes in your common sizes and set up a packing tray with everything in reach. Keep tissue and stickers ready if you sell gifts.

Common mistakes

Each one costs you money or reviews, and each has a fix.

  • Fasten the clasp and lay each chain flat, or it arrives knotted.
  • State the metal only when a hallmark or test confirms it, or you will get returns.
  • Skipping a scale shot makes buyers guess the size, so photograph every piece on a hand or stand.
  • Leaving silver open to the air tarnishes stock, so store it in sealed bags.
  • Choose a service whose compensation matches the value of the piece, or a loss costs you the difference.

Setups

Complete kits for one kind of seller, costed and laid out.

Postage per order

What most orders like these go by, at today’s published prices. Prices checked 6 October 2026.

  • Royal MailRoyal Mail 2nd Class Large LetterUsual

    £1.55 to £2.70

    Not trackedUp to 750 g

    Single cards in a rigid mailer, jewellery and other flat items up to 750 g that fit through a letterbox.

  • Royal MailRoyal Mail Tracked 48 Large Letter

    £2.90

    TrackedUp to 1 kg

    Higher-value cards and flat items up to 1 kg that need tracking and a delivery photo.

  • Royal MailRoyal Mail Tracked 48 Small Parcel

    £3.75

    TrackedUp to 2 kg

    Clothing and small boxed items up to 2 kg, with tracking for less than untracked 2nd Class.

How to pack it

Loose pieces in envelopes. Chains tangle and small items slip out.

  1. 1Put the piece in a foam-lined box.
  2. 2Slide the box into a padded envelope.
  3. 3Send anything valuable on a tracked service.
Small jewellery boxes, 50 pack

Foam-lined boxes for rings, earrings and chains.

Kraft padded envelopes, D/1, 100 pack

Bubble-lined envelopes for small, light items.

Guides

Step-by-step help for the jobs that come next.

Selling jewellery and watches

Bag and label every piece with its stock code the moment it comes in.

Ship each piece in a foam-lined box inside a padded envelope, and use a tracked service for anything valuable.

Questions

How do I photograph jewellery?

Use a light box, a plain background and a macro shot of any hallmark or stamp. Add a shot on a hand or stand for scale.

Should I send jewellery tracked?

For anything above a few pounds, yes. Tracking and a signature protect you if a parcel goes missing.

Do I need a hallmark to sell silver or gold?

UK law requires hallmarking on most precious metal items above certain weights when described as gold, silver or platinum. Check the Assay Office guidance before you describe a piece by its metal.

How do I stop silver tarnishing in stock?

Store each piece in a sealed bag away from humidity, with an anti-tarnish strip inside.

Can I sell jewellery on Vinted?

Yes, jewellery is a category on Vinted. Fashion jewellery and mid-value pieces sell well; high-value pieces may find buyers faster on eBay.

Should I include a gift box?

For anything sold as a gift, yes. A simple box costs little and stops the piece moving in the post.