Short videos and live shows that sell straight from the feed, with a camera, light and sound setup to match.
The kit our builder picks for a typical TikTok Shop seller. Change the answers to fit yours.
Lighting
A smaller app-controlled panel for a key or fill light.
Microphone
Keeps your voice clear when you turn away from the phone.
Each step in the order you'll need it.
You list products in a shop linked to your TikTok account, and sell through short videos, live streams and the shop tab. Buyers check out in the app, and you post the order.
Some categories need approval before you can list. Check TikTok Shop’s seller centre for the current UK rules and requirements.
Put the phone on a tripod or overhead arm and wear a clip-on mic. Put a soft light on either side of you.
Shoot at the same spot each time, with the side lights on. A plain or tidy background keeps the focus on the product.
Have every item you plan to show pulled, priced and in order. Keep a list of what sells during the live so you pack the right items afterwards.
If you sell variants such as colours or sizes, set up the listings carefully before the live. Set one variant up wrong and every order for it from that live goes out as the wrong item.
TikTok Shop sets dispatch expectations for sellers and tracks late shipments. Check the current timeframe in seller centre and build your packing routine around it.
After a live, a thermal label printer gets through a batch of labels faster than an inkjet. Keep packing supplies by the printer.
Some TikTok buyers film their unboxing, so pack neatly, with the label on straight.
Pack fragile and liquid products securely, with leaks sealed in a bag. Check category and carrier rules for items like cosmetics.
Kit for this step
Post short videos between lives to keep products in front of buyers. Track which products sell on video and which only sell live.
Pre-pack your best sellers in quiet weeks, so when a video takes off you only have labels to print.
Each one costs you money or reviews, and each has a fix.
Complete kits for one kind of seller, costed and laid out.
Step-by-step help for the jobs that come next.
On TikTok Shop you sell through videos and live streams, so your space shows in every video and stream. Buy soft side lights and a clip-on mic before you upgrade your phone.
After a video takes off, you get a burst of orders. Keep packaging in stock: dispatch targets still apply when a video brings a lot of orders in a few days.
A 150 cm tripod puts the phone at eye height for beauty and clothing streams. For product close-ups on a desk, add an overhead arm so you can switch angles between videos.
Yes, if you talk while demonstrating products. The phone’s built-in mic picks up the room and drops your voice as soon as you turn away. A clip-on wireless mic costs less than many single products you’ll sell.
No, you can list without a large following, because products also sell through videos and the shop tab. Seller centre lists any requirements for live selling.
Some categories allow pre-owned items. Check TikTok Shop’s current UK category rules before listing.
You can register as an individual or a business in the UK. Check seller centre for current options.
Print the labels in one batch and pack in the order of the sales list, with supplies in reach.
