Short videos and live shows that sell straight from the feed, with a camera, light and sound setup to match.
The kit our builder picks for a typical TikTok Shop seller. Change the answers to fit yours.
Microphone
Keeps your voice clear when you turn away from the phone.
Each step in the order you'll need it.
You list products in a shop linked to your TikTok account, and sell through short videos, live streams and the Shop tab. Buyers check out in the app, and you ship the order on a TikTok Shop label.
Some categories need approval before you can list. Check TikTok Shop's Seller Center for the current US rules and requirements.
Put the phone on a tripod or overhead arm and wear a clip-on mic. Put a soft light on either side of you.
Shoot at the same spot each time, with the side lights on. A plain or tidy background keeps the focus on the product.
Have every item you plan to show pulled, priced and in order. Keep a list of what sells during the live so you pack the right items afterward.
If you sell variants such as colors or sizes, set up the listings carefully before the live. Set one variant up wrong and every order for it from that live ships as the wrong item.
TikTok Shop sets shipping deadlines for sellers and tracks late shipments. Check the current timeframe in Seller Center and build your packing routine around it.
After a live, a thermal label printer gets through a batch of 4 × 6 in labels faster than an inkjet. Keep packing supplies by the printer.
Some TikTok buyers film their unboxing, so pack neatly, with the label on straight.
Pack fragile and liquid products securely, with leaks sealed in a bag. Check category and carrier rules for items like cosmetics and fragrance.
Kit for this step
Post short videos between lives to keep products in front of buyers. Track which products sell on video and which only sell live.
Pre-pack your best sellers in quiet weeks, so when a video takes off you only have labels to print.
Each one costs you money or reviews, and each has a fix.
Complete kits for one kind of seller, costed and laid out.
Step-by-step help for the jobs that come next.
On TikTok Shop you sell through videos and live streams, so your space shows in every video and stream. Buy soft side lights and a clip-on mic before you upgrade your phone.
After a video takes off, you get a burst of orders. Keep packaging in stock: shipping deadlines still apply when a video brings a lot of orders in a few days.
Straight answers to what sellers ask about this.
A 60 in tripod puts the phone at eye height for beauty and clothing streams. For product close-ups on a desk, add an overhead arm so you can switch angles between videos.
TikTok Shop charges a referral fee on each sale. For most categories it rose from 6% to 8% in August 2026, and some beauty and electronics categories pay more. Check the fee table in Seller Center before you price, since rates change.
No, you can list without a large following, because products also sell through videos and the Shop tab. Seller Center lists any requirements for live selling.
Some categories allow pre-owned items, such as certain clothing and collectibles. Check TikTok Shop's current US category rules before listing.
You can register as an individual seller or a business in the US. Either way you give tax details, and TikTok Shop may issue a 1099-K. Check Seller Center for current options.
Print the labels in one batch and pack in the order of the sales list, with supplies within reach.
