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Live viewers per category across all of Whatnot, worldwide, so you can see what buyers are watching before you choose what to stock.

Live130.9k watching now

Find your best time to go live

I sell
I’m in
I go live
9:00 PM–11:00 PMNext bestThu9:00 PM–11:00 PMSun8:00 PM–10:00 PM

Explore every category

Tap a category to see what sits inside it and the guides we have for it.

  1. 22,873 people watching Women's Fashion right now, 17.5% of everyone watching live right now. 20% fewer people watching than at this time yesterday.

    Inside Women's Fashion

    • Women's Contemporary8k
    • Women's Activewear1.5k
    • Other Women's Fashion833
    • Women's Boutiques625
    • Women's Plus Size482
    • Western Wear335
    • Y2K327
    • Women's True Vintage312
    • Women's Dresses108
    • Women's Shoes98

    Our guides for this

Viewers over the week

The last seven days of live viewers, so you can tell a steady category from a one-off spike.

Live viewers on Whatnot now

130.9k

Mon 1:16 PM

150k300k
Mon 1:30 PMMon 1:16 PM

Change from a day earlier

-14%

153.1k viewers · Sun 1:15 PM

Today’s peak so far

131.5k

Reached Mon 12:16 AM

Busiest category now

17%

Women's Fashion

Fastest riser on a day earlier

+33%

Sneakers & Shoes

Against the 7-day average

-11%

Usual for this hour: 147.3k

Busiest categories this week

How the eight biggest categories rose and fell over the last seven days.

  • Women's Fashion22.9k-20%Busiest: Sun 2:00 PM–4:00 PM
  • Trading Card Games21k-22%Busiest: Sun 3:00 PM–5:00 PM
  • Sports Cards10.9k+17%Busiest: Fri 9:00 PM–11:00 PM
  • Toys & Hobbies10.8k-12%Busiest: Thu 8:00 PM–10:00 PM
  • Coins & Money7.3k-14%Busiest: Fri 10:00 PM–12:00 AM
  • Jewelry & Watches6.8k+10%Busiest: Sat 9:00 PM–11:00 PM
  • Electronics6.3k-10%Busiest: Sat 3:00 PM–5:00 PM
  • Beauty5.5k-22%Busiest: Sat 9:00 PM–11:00 PM

Best hours to go live

The hours and days with the most people watching live shows.

  1. BestFri 9:00 PM–11:00 PM203.5k viewers
  2. Next bestThu 9:00 PM–11:00 PM202.3k viewers
  3. Also strongSun 8:00 PM–10:00 PM201.9k viewers
Average live viewers for each weekday and hour.
12:00 AM1:00 AM2:00 AM3:00 AM4:00 AM5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM
Mon131.5k102.8k76.8k64.4k54.5k50.6k51.8k56.4k62.6k75.9k94.2k107.8k123k138.2k177.3k
Tue150.4k
Wed56.3k76.8k88k95.3k172.8k198k
Thu94.5k64.9k72k48.7k53k97.8k117.4k136.9k147.8k162k179.5k179.9k172.5k162.7k172.3k189.4k206.8k197.8k173.6k
Fri140.7k108k88k71.6k61.5k54.5k57.8k65.3k73k91.3k108.6k117.9k134.4k140.8k150.4k160.5k174.3k166.7k162.3k170.2k186.3k204.4k202.5k180.4k
Sat147.7k115k90.9k75.2k63.8k57.7k55.4k60.5k71.8k88.2k101.6k117.4k132.1k139.7k145k161.7k168.1k165.7k162.2k168.5k180.8k198.1k202k178.4k
Sun154.8k123.2k95.5k78.1k68.6k62.4k59.1k62k75.5k95.4k115.7k137.4k145.9k153.1k180.9k190k192.1k184.2k177.6k182.5k197.1k206.6k196.9k170.5k
FewerMore

What this means if you’re choosing what to sell

A snapshot of viewers at one moment. Viewer counts measure attention, and sales can differ.

Fashion is the biggest live room

Fashion is the biggest live room

Women’s fashion has more viewers than any other category. A clothing show needs a garment rack, a tripod at eye height and steady light.

Our guide
Cards are the core

Cards are the core

Card games and sports cards together pull the most viewers of any hobby. Protection and cheap envelope shipping decide your margin.

Our guide
Coins and jewelry ship small and sell high

Coins and jewelry ship small and sell high

Small and valuable, and they ship cheaply. Buyers expect tracked delivery and close-up photos.

Our guide
Squishy toys lead the toy shows

Squishy toys lead the toy shows

Slime and squishy toys had more viewers than LEGO. They weigh little, ship cheaply and show well on video.

Our guide

How to use this

Four steps from a viewer count to a decision about stock.

  1. 1

    Find the big rooms

    The top categories have the most buyers watching at once, and the most sellers fighting for them too.

  2. 2

    Watch what moves

    The arrow shows how a category compares with the same time yesterday. A small category that keeps rising can be easier to break into than a crowded big one.

  3. 3

    Open the category

    Tap a row to see what sits inside it and our guides, then check the kit and packaging that category needs.

  4. 4

    Test before you stock up

    A viewer count measures attention. Run one small show or list a handful of items before you buy stock in bulk.