# TikTok Shop > Short videos and live shows that sell straight from the feed, with a camera, light and sound setup to match. On TikTok Shop you sell through videos and live streams, so your space shows in every video and stream. Buy soft side lights and a clip-on mic before you upgrade your phone. After a video takes off, you get a burst of orders. Keep packaging in stock: dispatch targets still apply when a video brings a lot of orders in a few days. ## Selling on TikTok Shop from home You list products in a shop linked to your TikTok account, and sell through short videos, live streams and the shop tab. Buyers check out in the app, and you post the order. Some categories need approval before you can list. Check TikTok Shop’s seller centre for the current UK rules and requirements. ## Your live and video setup Put the phone on a tripod or overhead arm and wear a clip-on mic. Put a soft light on either side of you. Shoot at the same spot each time, with the side lights on. A plain or tidy background keeps the focus on the product. ## Preparing stock for lives Have every item you plan to show pulled, priced and in order. Keep a list of what sells during the live so you pack the right items afterwards. If you sell variants such as colours or sizes, set up the listings carefully before the live. Set one variant up wrong and every order for it from that live goes out as the wrong item. ## Labels and dispatch TikTok Shop sets dispatch expectations for sellers and tracks late shipments. Check the current timeframe in seller centre and build your packing routine around it. After a live, a thermal label printer gets through a batch of labels faster than an inkjet. Keep packing supplies by the printer. ## Packing products for TikTok buyers Some TikTok buyers film their unboxing, so pack neatly, with the label on straight. Pack fragile and liquid products securely, with leaks sealed in a bag. Check category and carrier rules for items like cosmetics. ## Growing past the first 50 orders Post short videos between lives to keep products in front of buyers. Track which products sell on video and which only sell live. Pre-pack your best sellers in quiet weeks, so when a video takes off you only have labels to print. ## Common mistakes - Going live on the phone’s built-in mic: wear a clip-on mic so viewers hear you over the room. - Check every listing before you go live: a wrongly set up variant ships as the wrong item. - Block out packing time straight after a busy live, or you post the orders late. - Harsh overhead light washes out colours on camera. Use soft side lights. - Bag liquids before you box them, or they can leak. ## Setups - [Anime figure garage for TikTok Shop and eBay](https://sellersetups.com/setups/anime-figures-tiktok-shop): Box protectors, double-wall cartons, a ring light and a tripod for selling boxed anime figures and blind boxes in short TikTok videos and on eBay. - [Whatnot clothing setup for live shows and TikTok Shop](https://sellersetups.com/setups/clothing-live-show): A rail, a tripod at eye height and soft light: the spare-room kit for selling women’s fashion and vintage live, then packing the sold pieces the next day. - [Crystal live-show garage for Whatnot and TikTok Shop](https://sellersetups.com/setups/crystal-live-shows-garage): Bulk tumbled stones in tubs, an overhead phone, LED panels and small boxes for running crystal live sales several nights a week at volume. - [Snack box seller in a registered spare room](https://sellersetups.com/setups/food-snack-box-spare-room): World sweets and crisp boxes sold on TikTok Shop and eBay, from a spare room set up around council registration and best before dates. - [Pro Whatnot streaming setup for card breaks](https://sellersetups.com/setups/pro-whatnot-streaming): A two-camera studio with app-controlled lights, a button pad for angles and a packing line, for card breakers posting 80 to 300 orders a week. - [Squishy toy live shows from a bedroom corner](https://sellersetups.com/setups/squishy-live-corner): Needoh-style squeeze toys sold in fast Whatnot and TikTok Shop shows, packed in padded envelopes from one desk and three tubs. - [TikTok Shop live setup for beauty sellers](https://sellersetups.com/setups/tiktok-shop-beauty-starter): A ring light, a mic, a plain backdrop and protective packing for filming TikTok videos from one corner of your room. - [Wholesale pallet setup for TikTok Shop and eBay](https://sellersetups.com/setups/wholesale-pallets-tiktok-ebay): New overstock bought by the pallet, sold in live bursts on TikTok Shop and steadily on eBay, packed from a two-table line in a double garage. ## Guides - [HMRC and selling online: reporting rules and records](https://sellersetups.com/guides/hmrc-selling-online): The platform reporting rules in plain English, when selling becomes trading, the £1,000 trading allowance, capital gains on valuables and the records to keep. - [How to sell on TikTok Shop UK as a beginner](https://sellersetups.com/guides/how-to-sell-on-tiktok-shop-uk): Registering a TikTok Shop UK account, the documents you need, the 9% commission, the 2 working day dispatch rule, and the 31 day wait on your first payouts. - [How to sell Pokémon cards on Whatnot: setup and kit](https://sellersetups.com/guides/sell-pokemon-cards-live): The camera, light, sound and card protection a Pokémon seller needs for a first live show, and the order to buy it in. - [How to start a small business from home in the UK](https://sellersetups.com/guides/start-selling-from-home): Which platform suits what you sell, what the first kit costs, and a checklist for your first week of orders from home. - [TikTok Shop live setup for beginners](https://sellersetups.com/guides/tiktok-shop-live-setup): Your first TikTok Shop live from a bedroom corner: phone position, light on your face, clear sound and a running order that keeps viewers watching. ## Questions ### What phone mount works for TikTok lives? A 150 cm tripod puts the phone at eye height for beauty and clothing streams. For product close-ups on a desk, add an overhead arm so you can switch angles between videos. ### Is a clip-on mic worth it for TikTok? Yes, if you talk while demonstrating products. The phone’s built-in mic picks up the room and drops your voice as soon as you turn away. A clip-on wireless mic costs less than many single products you’ll sell. ### Do I need lots of followers to sell on TikTok Shop? No, you can list without a large following, because products also sell through videos and the shop tab. Seller centre lists any requirements for live selling. ### Can I sell second-hand items on TikTok Shop? Some categories allow pre-owned items. Check TikTok Shop’s current UK category rules before listing. ### Do I need a business to sell on TikTok Shop? You can register as an individual or a business in the UK. Check seller centre for current options. ### How do I handle lots of orders after a live? Print the labels in one batch and pack in the order of the sales list, with supplies in reach.