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UK fees on Whatnot, Vinted and eBay, worked examples of profit per item after postage and packaging, and the levers that change what you take home.

Updated 6 October 2026

What Whatnot, Vinted and eBay sellers keep: the kit, photographed as a studio still life

Before you start

UK fees on Whatnot, Vinted and eBay, worked examples of profit per item after postage and packaging, and the levers that change what you take home.

Screenshots of big monthly sales leave out the cost of stock, fees, packaging and your evenings. Do the sum the other way round: start with one sale and follow it to your bank account.

The fees below come from each platform's UK help pages, checked in October 2026. The worked examples use made-up buy prices, so swap in your own numbers. We publish no monthly income figures for sellers, because no reliable source exists.

Kit for this

The products this guide uses, with typical UK prices.

1 of 2
Card protectionStarter pick

Penny sleeves, 1,000 pack

Stops surface scratches before the card goes into a toploader. At this pack size each sleeve costs well under a penny.

Typical price£6 to £10

See on Amazon
Card protectionBest value

35pt toploaders, 100 pack

Buyers on Whatnot and eBay expect any card worth more than a few pounds to arrive sleeved and top-loaded. A bent card means a refund.

Typical price£12 to £18

See on Amazon

The guide

Each step in the order you'll need it.

01

Whatnot fees for UK sellers

Whatnot charges no listing fee. On a sale you pay a commission on the item price plus a payment processing fee on the whole order, with VAT added if you are not VAT registered.

Rates differ by category and by seller, and Whatnot runs time-limited offers, so use the rate in your own Seller Hub. Put that into the sum below before you price a show.

02

Vinted and eBay fees

Vinted charges sellers nothing to list or sell. The buyer pays a Buyer Protection fee at checkout, a percentage of the price plus a fixed amount, and the buyer pays postage too. Your cost per sale is the packaging and anything you pay for optional extras such as Bumps.

eBay made selling free for UK private sellers, except motors, and now charges buyers a Buyer Protection fee on private sales instead. Business sellers pay a final value fee on the total including postage: 11.9% for most clothing and 10.9% for toys and collectables without a shop, plus 30p per order up to £10 or 40p above, and a 0.35% regulatory operating fee. If you sell often enough to count as trading, eBay expects you to register as a business seller.

03

Example 1: a £20 card in a Whatnot show

Example, not a typical result. You buy a single card for £8 and it sells for £20 in a live auction. Take your commission and processing rates from Seller Hub, work both out on the £20, and add VAT if you are not registered.

Packaging from our product bands: a penny sleeve at about 1p, a 35pt toploader at 12p to 18p, a board-backed mailer at 15p to 24p and a thermal label at 3p to 5p. Call it 40p. What is left after fees and that 40p is your margin before time, and the buyer covers postage at checkout.

04

Example 2: a £15 jumper on Vinted

Example, not a typical result. You pay £4 for a knitted jumper at a charity shop and sell it for £15. Vinted takes no seller fee, and the buyer pays Buyer Protection and postage on top. A grey mailing bag from a 100 pack costs 8p to 13p.

You keep about £10.90. Time eats into that: washing, measuring, six photos, a listing, messages and a drop-off at an InPost locker, a Post Office or an Evri ParcelShop. If that takes 25 minutes, £10.90 works out at about £26 an hour. If you spent an hour hunting rails to find it, your rate halves.

05

Example 3: a £30 toy on eBay

Example, not a typical result. A boxed toy bought for £12 sells for £30 with £3.75 postage charged, the Royal Mail Tracked 48 small parcel price in our postage data. As a private seller you pay no eBay fee, so after a 56p to 88p small box and the label, you keep about £17.

As a business seller without a shop, the final value fee is 10.9% of £33.75, or £3.68, plus a 40p order fee and 12p regulatory fee. That's £4.20, leaving about £12.90. That gap of about £4 depends on which side of the trading line you sit.

06

Time per order

Sourcing, cleaning, photos, listing, messages, packing and drop-off all count. Time a week of orders with your phone's stopwatch and divide your profit by the hours. Your hourly rate tells you more than your sales total.

Packing time is the easiest to cut. A thermal printer with 100 x 150 mm labels from a 250 roll, a postal scale and pre-folded mailers at arm's reach cut each parcel to a few minutes. One daily drop-off saves you three separate trips.

07

What moves your earnings

Your buy price moves profit most. Every pound saved at a car boot sale or wholesale lot goes straight to profit, while fees take a share of every pound you add to the sale price.

Average order value comes second. The Whatnot fixed fee and eBay's 30p or 40p order fee hurt a £3 sale far more than a £40 one, so bundle low-value items or run a lot. Volume helps only once the margin per item is positive after time: selling twice as many £1 profit items doubles the packing without doubling much else.

Checklist

Run through it before each one goes out.

  1. 1Note the buy price on every item
  2. 2Check your Whatnot commission tier in Seller Hub
  3. 3Price eBay business listings with fees on the postage too
  4. 4Cost packaging per parcel from your pack prices
  5. 5Time a week of orders
  6. 6Bundle items under £5

Setups

Complete kits for one kind of seller, costed and laid out.

Questions

How much does Whatnot take from a sale in the UK?

Commission on the item price and processing on the whole order, at the rates shown in your Seller Hub, with VAT on top if you aren't VAT registered.

Is selling on Vinted free?

Yes for the seller. The buyer pays a Buyer Protection fee and postage. You pay only for packaging and optional extras such as Bumps.

Do private sellers pay eBay fees?

UK private sellers pay no final value fee outside motors. The buyer pays a Buyer Protection fee instead.

Should I register as an eBay business seller?

If you buy to resell regularly, eBay and HMRC are likely to see you as trading. Read our HMRC guide and eBay's business seller rules before you decide.

How much do resellers earn a month?

No reliable figure exists, and screenshots online leave out costs. Work out profit per item and hours per order for your own stock instead.

Which platform keeps the most per sale?

On fees alone, Vinted and eBay private selling keep the most. Whatnot can make up for its fees with faster sales and higher prices in a busy show, so test with your own stock.