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A long roll of bubble wrap against honeycomb paper wrap, for posting mugs, ornaments and other breakables.

The short answer

Use bubble wrap for heavy or very fragile homeware and electronics where cushioning comes first. Use honeycomb paper wrap for lighter breakables when your buyers expect plastic-free packaging.

Bubble wrap vs paper wrap for fragile parcels: the kit, photographed as a studio still life

Bubble wrap

Bubble wrap, 500 mm x 100 m

Typical price£10 to £15

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vs

Honeycomb paper wrap

Honeycomb paper wrap, 100 m roll

Typical price£18 to £28

See on Amazon

Side by side

How they compare on packing and posting.

Price per roll
Bubble wrapTypically £10–£15 for 500 mm × 100 m.
Honeycomb paper wrapTypically £18–£28 for 100 m.
Cushioning
Bubble wrapStrong, especially in two or three layers.
Honeycomb paper wrapSimilar to light bubble wrap once stretched.
Recycling for the buyer
Bubble wrapFew kerbside schemes take it.
Honeycomb paper wrapGoes in household paper recycling.
Speed of wrapping
Bubble wrapCut a length, wrap and tape.
Honeycomb paper wrapStretch to open the mesh, wrap, and it grips itself.
Moisture protection
Bubble wrapKeeps damp off the item.
Honeycomb paper wrapPaper soaks up moisture if the box gets wet.
Look on unboxing
Bubble wrapPlain and practical.
Honeycomb paper wrapNeat and natural, suits handmade.

Choose Bubble wrap if

  • You post glass, ceramics or electronics where breakage costs you a refund.
  • Items are heavy or have thin parts that snap.
  • You want one roll that covers a few hundred small parcels.
  • You need a layer against damp.

Choose Honeycomb paper wrap if

  • You sell handmade or homeware with a low-plastic message.
  • Items are light and already sturdy, such as candles or wooden pieces.
  • You want the box to look tidy when the buyer opens it.
  • Your buyers ask about packaging in reviews.

The guide

Each step in the order you'll need it.

01

Protecting breakables

Bubble wrap cushions by trapping air. Two layers around a mug, then a box with no space to rattle, covers most homeware. For glass, wrap the item, box it, then put that box inside a slightly larger one.

Honeycomb paper stretches into a mesh that grips the item and absorbs knocks. It matches light bubble wrap, so use more layers for anything heavy.

02

Cost and storage

A 100 m bubble roll costs £10–£15 and covers a few hundred small parcels, but it takes up a lot of room. Mount it on a rail above the packing table.

Paper wrap at £18–£28 per 100 m comes on a compact roll and often in a dispenser box. It suits a tight packing corner.

03

The buyer’s side

A buyer opening paper wrap can put it straight in the recycling. Bubble wrap often gets reused or thrown away.

If you mention plastic-free packaging in listings, make sure the tape and void fill match too.

Questions

Is honeycomb paper as protective as bubble wrap?

It compares with light bubble wrap. For heavy or very fragile items, add more layers or use bubble wrap.

Can I recycle bubble wrap?

Most UK kerbside collections don’t take it. Some supermarkets collect soft plastics; check your council’s guidance.

How many layers should I use on a mug?

Two layers of bubble wrap, with the handle padded, then a snug box. Shake the box: nothing should move.

Does paper wrap work for glassware?

For light glass, several layers in a snug box work well. For heavy or valuable glass, use bubble wrap and double-box.

Should I mix bubble wrap and paper fill?

Yes. Wrap the item in bubble and fill the gaps with paper to keep protection high and plastic lower.

Where should I store a bubble wrap roll?

On a rail or hook above your packing table, so you pull and tear without unrolling it on the floor.

More comparisons