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Retro and current shirts, scarves and signed items, sold on clear photos of badges, tags and condition.

Football shirts and memorabilia: the kit, photographed as a studio still life

What you need to sell football shirts and memorabilia

The kit our builder picks for a typical Football shirts and memorabilia seller. Change the answers to fit yours.

Clear stackable 32 L tubs, 4 pack

Storage

Clear stackable 32 L tubs, 4 pack

See what’s inside without opening every lid.

See on Amazon
150 cm phone tripod with remote

Phone mount

150 cm phone tripod with remote

A tall stand for showing clothing or trainers face on.

See on Amazon
Elgato Key Light

Lighting

Elgato Key Light

A large Wi-Fi panel on a desk clamp for long, even shows.

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180 cm folding table

Packing table

180 cm folding table

A dedicated packing surface you can fold away.

See on Amazon

The guide

Each step in the order you'll need it.

03

Storing stock you can find

Hang shirts on a rail sorted by club, then by season. Tag each hanger with a stock number that matches the listing.

Keep older shirts out of sunlight, which fades colours and dries out prints. Fold rarely worn retro shirts in tissue in a box if your rail is full.

04

Photos and listings

Shoot the front, back, badge, sponsor, inside tags, product code tag and any name and number. Show every pull, mark and print crack.

Put the club, season, home or away, size and name in the title. Buyers search by season, so check it against the tags and kit history before you list.

Replica and fake shirts are common, and platforms remove counterfeit listings. If you can’t confirm a shirt is official, don’t list it as one.

05

Selling shirts live

Whatnot and TikTok Shop suit football shirts, especially around big fixtures and transfer windows. Hold each shirt up, then show the badge and tags close to the camera.

Pull the shirts for a show onto the rail in running order. Have mailing bags and tissue ready so you can pack the same evening.

06

Postage and scaling up

A folded shirt in a mailing bag is light and usually fits a small parcel band. Weigh a few to learn your usual band, and check the current Royal Mail size guide.

Past 50 orders, batch-photograph new stock in one session and list from a template of required shots. Keep signed items separate with their certificates filed by stock number.

Common mistakes

Each one costs you money or reviews, and each has a fix.

  • Folding across the sponsor print; fold around tissue and keep creases off the vinyl.
  • Guessing the season; check the tags and kit history before you title the listing.
  • Skipping the inside tag photo; buyers use it to check size and authenticity.
  • Posting framed signed items in a bag; use a double-wall box with corner protection.
  • Listing a shirt as official without checking; if you can’t confirm it, don’t claim it.
  • Hanging shirts in sunlight; keep the rail out of direct sun so prints don’t fade.

Setups

Complete kits for one kind of seller, costed and laid out.

Postage per order

What most orders like these go by, at today’s published prices. Prices checked 6 October 2026.

  • Royal MailRoyal Mail Tracked 48 Small ParcelUsual

    £3.75

    TrackedUp to 2 kg

    Clothing and small boxed items up to 2 kg, with tracking for less than untracked 2nd Class.

  • InPostInPost locker to locker, small

    £1.99

    TrackedUp to 15 kg

    Flat parcels up to 8 cm deep, such as folded clothes, dropped at a locker and collected from one.

  • Royal MailRoyal Mail 2nd Class Large Letter

    £1.55 to £2.70

    Not trackedUp to 750 g

    Single cards in a rigid mailer, jewellery and other flat items up to 750 g that fit through a letterbox.

How to pack it

Don't fold across the sponsor print: creases crack old vinyl prints.

  1. 1Fold the shirt around tissue so the print doesn’t crack.
  2. 2Slide it into a grey mailing bag.
  3. 3Weigh it and choose the smallest band it fits.
Acid-free tissue paper, 100 sheets

Wraps a garment so the buyer opens a neat, cared-for parcel.

Grey mailing bags, 10 x 14 in, 100 pack

A light poly bag at 8p to 13p each, for folded clothing.

Selling football shirts and memorabilia

Football shirt buyers check the badge, the sponsor print and the inside tags. Photograph all three, plus any marks, and say which season it is.

Shirts post like clothing: folded around tissue in a mailing bag. Signed and framed items need a box with corner protection.

Questions

How should I photograph a football shirt?

Front, back, badge close-up, sponsor close-up and the inside tags. Use the same hanger and light for every shirt.

Can I sell signed shirts?

Yes, with care. Keep any certificate with the shirt and describe exactly what proof you have.

How do I tell if a football shirt is fake?

Check the badge stitching, sponsor print, inside tags and product code against known genuine examples. If anything doesn’t match, don’t sell it as official.

How do I find which season a shirt is from?

Check the inside tags and product code, then compare the badge, sponsor and kit maker with records of that club’s kits.

Is Whatnot good for football shirts?

It can be, particularly for retro shirts and around big matches. Show the badge and tags up close on camera.

How do I post a framed signed shirt?

Protect the corners, wrap the frame in bubble wrap and pack it in a double-wall box with padding on every side.