01The kit you need
Grey mailing bags, tissue paper and thermal labels cover most orders. A clothes rail and padded hangers keep shirts uncreased while they wait to sell.
For photos, use the same hanger, wall and light for every shirt. A tripod keeps your shots matched across the whole shop.
02Packing shirts and signed items
Fold the shirt around a sheet of tissue, keeping the fold off the sponsor print, names and numbers. Old vinyl cracks along creases.
Slide it into a grey mailing bag and seal it. Signed shirts in frames go in a double-wall box with corner protection and padding, and never in a bag.
03Storing stock you can find
Hang shirts on a rail sorted by club, then by season. Tag each hanger with a stock number that matches the listing.
Keep older shirts out of sunlight, which fades colours and dries out prints. Fold rarely worn retro shirts in tissue in a box if your rail is full.
04Photos and listings
Shoot the front, back, badge, sponsor, inside tags, product code tag and any name and number. Show every pull, mark and print crack.
Put the club, season, home or away, size and name in the title. Buyers search by season, so check it against the tags and kit history before you list.
Replica and fake shirts are common, and platforms remove counterfeit listings. If you can’t confirm a shirt is official, don’t list it as one.
05Selling shirts live
Whatnot and TikTok Shop suit football shirts, especially around big fixtures and transfer windows. Hold each shirt up, then show the badge and tags close to the camera.
Pull the shirts for a show onto the rail in running order. Have mailing bags and tissue ready so you can pack the same evening.
06Postage and scaling up
A folded shirt in a mailing bag is light and usually fits a small parcel band. Weigh a few to learn your usual band, and check the current Royal Mail size guide.
Past 50 orders, batch-photograph new stock in one session and list from a template of required shots. Keep signed items separate with their certificates filed by stock number.