# Beauty

> Small, often liquid stock that needs clean photos, protective packing and a tidy backdrop for videos.

Buyers judge beauty by how clean and new it looks, so shoot photos and videos on a bright, plain backdrop. With a light box, every listing photo has the same background and lighting.

Wrap glass and liquids and put them in a box with enough void fill to stop movement. Lipsticks and compacts go in padded envelopes.

## How to pack it

- Wrap each item in bubble wrap and tape it closed.
- Use a padded envelope for compacts and lipsticks, a small box for glass or sets.
- Fill any gap so nothing moves when you shake the parcel.

Avoid: Glass bottles in padded envelopes. A drop on a sorting conveyor can break them.

- **[Kraft padded envelopes, D/1, 100 pack](https://sellersetups.com/product/padded-envelopes)** (£14 to £22): Enough padding for a lipstick, a small figure or a sealed booster pack, with no box to fold.
- **[Small single-wall boxes, 25 pack](https://sellersetups.com/product/single-wall-boxes)** (£8 to £14): Use these for boxed toys and beauty sets that a padded bag would crush, when double-wall board costs more than you need.
- **[Bubble wrap, 500 mm x 100 m](https://sellersetups.com/product/bubble-wrap-roll)** (£10 to £15): A long roll costs several times less per metre than the small packs sold in shops.
- **[Acid-free tissue paper, 100 sheets](https://sellersetups.com/product/tissue-paper)** (£7 to £11): A sheet of tissue costs pennies and changes how a £15 vintage shirt feels on arrival. Buyers mention it in reviews.
- **[100 x 150 mm thermal labels, 500 fanfold](https://sellersetups.com/product/thermal-labels-fanfold)** (£12 to £18): Fanfold stacks feed flat behind the printer and hold more labels than a roll. 100 x 150 mm matches the label size UK couriers and marketplaces print.

## Postage per order

- Royal Mail Tracked 48 Small Parcel: £3.75. Clothing and small boxed items up to 2 kg, with tracking for less than untracked 2nd Class.
- Royal Mail 2nd Class Large Letter: £1.55 to £2.70. Single cards in a rigid mailer, jewellery and other flat items up to 750 g that fit through a letterbox.
- InPost locker to locker, small: £1.99. Flat parcels up to 8 cm deep, such as folded clothes, dropped at a locker and collected from one.

## The kit for a beauty seller

Start with a light box, a phone tripod and a thermal label printer. The light box gives every lipstick and palette the same white background, so shades compare fairly across your listings.

For packing you need padded envelopes, small single-wall boxes, a roll of bubble wrap and thermal labels. Add tissue paper if you film unboxing videos, because it photographs well.

## Packing liquids, glass and powders

Check every lid before it goes anywhere. Tape over pump tops and screw caps, then seal liquids in a small plastic bag so a leak stays inside it.

Compacts and lipsticks go in padded envelopes. Glass bottles, jars and gift sets go in a small box with bubble wrap and enough fill that nothing moves when you shake it.

Pressed powders crack if the parcel is dropped, so wrap palettes face to face with bubble wrap and keep them flat in the parcel.

## Storing stock you can find

Keep stock in clear tubs sorted by type, such as lips, eyes and skincare. Label each tub and give every listing a matching location code in the SKU field.

Store away from radiators and sunny windows. Heat softens lipsticks and separates creams, so a melted lipstick costs you a refund.

## Photos and listings

Shoot the front, the back with ingredients and batch code, and the shade name. Buyers search by shade, so put it in the title along with the brand and size.

State whether an item is new and sealed, new without box, or swatched once. Some platforms restrict used cosmetics, so check the rules before you list anything opened.

## Selling beauty live

TikTok Shop and Whatnot suit beauty because buyers want to see the colour on skin. Swatch on your arm under steady light and hold the product next to the swatch so the shade is clear.

Bundle minis and samples into mystery bags for quick sales. Pack the bags before the show so you aren't counting lip balms on camera.

## Postage and growing past 50 orders

Perfume and aerosols carry restrictions on many services, so read your carrier’s prohibited and restricted items list before you list them.

Once you pass 50 orders, batch your packing: print all labels at once, pack envelopes first, then boxes. Weigh a few typical parcels and note which postage band each product type falls into so you stop weighing every lipstick.

## Common mistakes

- Posting glass bottles in a padded envelope; put anything glass in a small box with bubble wrap.
- Leaving pump tops unsecured; tape them shut and bag every liquid before packing.
- Listing perfume or aerosols without checking carrier rules; read the restricted items list first.
- Storing stock on a sunny windowsill; keep it in labelled tubs away from heat.
- Leaving the shade name out of the title; buyers search by shade, so put it near the start.
- Swatching under warm, uneven light; use a steady white light so the colour on screen matches the product.

## Setups

- [TikTok Shop live setup for beauty sellers](https://sellersetups.com/setups/tiktok-shop-beauty-starter): A ring light, a mic, a plain backdrop and protective packing for filming TikTok videos from one corner of your room.

## Guides

- [How to sell on TikTok Shop UK as a beginner](https://sellersetups.com/guides/how-to-sell-on-tiktok-shop-uk): Registering a TikTok Shop UK account, the documents you need, the 9% commission, the 2 working day dispatch rule, and the 31 day wait on your first payouts.
- [TikTok Shop live setup for beginners](https://sellersetups.com/guides/tiktok-shop-live-setup): Your first TikTok Shop live from a bedroom corner: phone position, light on your face, clear sound and a running order that keeps viewers watching.

## Questions

### Can I post liquids from home?

Most cosmetics are fine in the UK post if they’re sealed and packed to stop leaks. Perfumes and aerosols have restrictions on many services, so check your courier’s prohibited items list before you list them.

### Do I need a light box for beauty photos?

A light box gives every photo the same background and lighting. A 40 cm light box fits most products and folds flat.

### Can I sell used or swatched makeup?

Some platforms restrict used cosmetics and many buyers avoid them. Check the platform’s rules, and if swatched items are allowed, say so in the title and description.

### How do I stop liquids leaking in the post?

Tape the cap or pump, seal the item in a small plastic bag, then wrap it. Pack it upright in a box where you can.

### Do I need to include the batch code in photos?

Yes, where you can. Buyers use it to check age and authenticity, and it cuts down on questions before they buy.

### What sells best on TikTok Shop for beauty?

Items that look good on camera: swatchable lip and eye products, sets and minis. Show the shade on skin and keep the product in shot.
