# Where to sell from home

> Whatnot, eBay, Vinted, TikTok Shop, Depop and Etsy compared for UK home sellers: who each one suits, how fees work, live or listing, and the setups for each.

## Choosing where to sell

Choose the platform to suit your stock. Cards and collectibles move fastest where buyers can watch and bid. Clothing moves where buyers search by size and brand, and spare parts and electronics go where buyers type in a model number.

The second choice is live or listing. A live platform sells in bursts: two hours on camera, then 40 orders to pack the next morning. You need a camera, light and sound before anything else. A listing platform sells day and night from photos, so the setup leans on storage, a photo spot and a fast packing routine.

You'll probably end up on two platforms: one live and one listing, or two listing sites carrying the same stock. Cross-listing puts each item in front of more buyers, and you have to end a sold listing everywhere at once. Keep one master list and give every item a shelf code.

Fees change often, so this page describes how each platform charges and leaves the rates to the platforms. Before you price a range, open the platform's own fee page and work out what you keep on a typical sale after postage and packaging.

## Depop

Vintage and streetwear buyers who shop by look. Your setup is about styled photos, a tidy rail and Evri drop-offs.

- Live shows: No
- Suits: Vintage and streetwear sellers with a clear style who list one-off pieces from their phone.
- How fees work: UK sellers pay no selling fee, only payment processing on each sale. Buyers pay a marketplace fee and postage at checkout. Boosted Listings are optional.
- [Selling on Depop](https://sellersetups.com/platforms/depop)

- [Depop vintage clothing starter setup](https://sellersetups.com/setups/depop-vintage-starter): Softbox lighting, a tripod and a flat-lay table for styled streetwear photos, plus a rail and paper mailers to post 10 to 30 Depop orders a week.
- [Handmade silver jewellery studio for Etsy and Depop](https://sellersetups.com/setups/etsy-silver-jewellery-maker): A gram scale, a light box, gift boxes and Large Letter postage for makers selling their own rings, studs and pendants from a bench in the corner.
- [Golf club and sportswear setup for eBay and Depop](https://sellersetups.com/setups/golf-clubs-sportswear-garage): Single irons in cut-down boxes, retro football and tennis tops in grey mailers, and a garage split into a clubs side and a clothing side.
- [Halloween costume and decor rush from a garage](https://sellersetups.com/setups/halloween-costume-garage-rush): Pre-loved costumes, props and decorations sold on Vinted, eBay and Depop in a six-week October peak, then stored dry until next year.
- [Retro football shirt corner for Vinted and Depop](https://sellersetups.com/setups/retro-football-shirts-corner): A rail, tubs sorted by club, soft light for shirt fabric and folded mailing bags for selling classic and current kits from a bedroom corner.
- [Start selling on Vinted for under £100](https://sellersetups.com/setups/vinted-beginner-100): Six cheap items and a corner of your bedroom are enough for your first 15 Vinted orders a week, with no printer.
- [Spare-bedroom setup for a Vinted clothing seller](https://sellersetups.com/setups/vinted-vintage-spare-room): Rails, a packing table and a photo corner that let one person list, store and post 40 to 80 vintage garments a week.

## eBay

The UK’s biggest general marketplace. Your setup is about packing fast and finding sold items in seconds.

- Live shows: No
- Suits: Sellers with a wide mix of stock, from single cards to boxed trainers, who want buyers searching for exact items.
- How fees work: Private sellers pay no selling fee on most items, and buyers pay a protection fee instead. Business sellers pay a share of each sale plus a fixed fee per order. Promoted listings cost extra.
- [Selling on eBay](https://sellersetups.com/platforms/ebay)

- [Anime figure garage for TikTok Shop and eBay](https://sellersetups.com/setups/anime-figures-tiktok-shop): Box protectors, double-wall cartons, a ring light and a tripod for selling boxed anime figures and blind boxes in short TikTok videos and on eBay.
- [Baby clothes bundle setup for Vinted and eBay](https://sellersetups.com/setups/baby-clothes-age-band-bundles): Eight tubs labelled by age band, a rail for coats and snowsuits, and grey mailers that take a 3 to 6 months bundle in one parcel.
- [Christmas toy rush setup for October to December](https://sellersetups.com/setups/christmas-toy-rush): Stock shelving, a packing bench and a fanfold label printer for selling toys through the Christmas peak, from pre-orders to January returns.
- [Clearance lock-up setup for Whatnot, Etsy and eBay](https://sellersetups.com/setups/clearance-lockup-live-and-etsy): Sort a cleared unit into four zones in a weekend, open mystery crates live, and keep the 20 year old pieces back for Etsy.
- [Coin and jewellery selling desk](https://sellersetups.com/setups/coins-jewellery-desk): A precision scale, capsules, a light box for close-ups and a careful posting routine, for selling coins and small jewellery from one desk.
- [Comic back-issue room for Whatnot shows and eBay](https://sellersetups.com/setups/comic-back-issues-live): Long boxes, bags and boards, an overhead phone and board-stiffened mailers for selling back issues live in the evening and on eBay in between.
- [eBay books, games and vinyl setup](https://sellersetups.com/setups/ebay-books-media): Two scales, rigid mailers and shelves sorted by code, so 20 to 80 books, games and records a week go out in the cheapest postage band that fits.
- [eBay electronics reselling setup](https://sellersetups.com/setups/ebay-electronics-reseller): A testing bench, bagged cables, double-wall boxes and clear battery rules for reselling 10 to 50 phones, consoles and gadgets a week on eBay.
- [eBay packing station setup for 50 to 100 orders a week](https://sellersetups.com/setups/ebay-packing-station-100): A fixed packing station with shelving, a thermal printer and supplies in reach, built for one person shipping up to 100 eBay orders a week.
- [Snack box seller in a registered spare room](https://sellersetups.com/setups/food-snack-box-spare-room): World sweets and crisp boxes sold on TikTok Shop and eBay, from a spare room set up around council registration and best before dates.
- [Garage setup for 150 to 300 orders a week](https://sellersetups.com/setups/garage-150-orders): The step up from a spare room: a garage or small unit with picking shelves, two packing tables and a printer built for volume.
- [Golf club and sportswear setup for eBay and Depop](https://sellersetups.com/setups/golf-clubs-sportswear-garage): Single irons in cut-down boxes, retro football and tennis tops in grey mailers, and a garage split into a clubs side and a clothing side.
- [Halloween costume and decor rush from a garage](https://sellersetups.com/setups/halloween-costume-garage-rush): Pre-loved costumes, props and decorations sold on Vinted, eBay and Depop in a six-week October peak, then stored dry until next year.
- [Vintage ceramics and glass from a spare room](https://sellersetups.com/setups/homeware-ceramics-glass-room): A spare room set up for jugs, vases, tea sets and studio pottery sold on eBay and Etsy, with packing built around zero breakages.
- [Japanese import reseller with proxy buying](https://sellersetups.com/setups/japan-proxy-import-desk): Prize figures, Japanese-language card boxes and stationery bought through a proxy, then sold on Whatnot shows and eBay listings from a spare room.
- [Outdoor gear setup for a shed or garage, eBay and Whatnot](https://sellersetups.com/setups/outdoor-gear-shed-seasonal): Tents pitched on the lawn before listing, tackle sold live in lots, and a 40 kg scale for the family tent that a medium parcel will not take.
- [Preloved designer handbag room for Vinted and eBay](https://sellersetups.com/setups/preloved-designer-handbags): Softbox light, dust bags, stuffing tissue and double-wall boxes for selling secondhand designer bags that arrive holding their shape.
- [Pro Whatnot streaming setup for card breaks](https://sellersetups.com/setups/pro-whatnot-streaming): A two-camera studio with app-controlled lights, a button pad for angles and a packing line, for card breakers posting 80 to 300 orders a week.
- [Whatnot card break setup for sports and football cards](https://sellersetups.com/setups/sports-card-breaks): An overhead rip camera, a sorting system for hits per buyer and Large Letter packing, for running football and sports card breaks on Whatnot and eBay.
- [Toy and collectibles live selling setup](https://sellersetups.com/setups/toy-collectibles-live): Box protectors, double boxing and coded shelving for selling construction sets, die-cast cars and vinyl figures live on Whatnot and on eBay.
- [Trainer reselling setup for a small room](https://sellersetups.com/setups/trainer-reseller-small-room): Shelving for 60 boxed pairs, authentication-ready photos and double-wall packing for a trainer reseller on eBay and Vinted.
- [Preloved toy bundle setup for Vinted and eBay](https://sellersetups.com/setups/vinted-preloved-toy-bundles): Bag the small parts, photograph the whole bundle in a light tent and post sorted LEGO, Playmobil and family toys from a spare room.
- [Spare-bedroom setup for a Vinted clothing seller](https://sellersetups.com/setups/vinted-vintage-spare-room): Rails, a packing table and a photo corner that let one person list, store and post 40 to 80 vintage garments a week.
- [Whatnot card setup: £300 starter kit](https://sellersetups.com/setups/whatnot-card-starter): Camera, lights and packing kit for running your first Whatnot card shows from a desk and shipping the orders next morning, for about £300.
- [Wholesale pallet setup for TikTok Shop and eBay](https://sellersetups.com/setups/wholesale-pallets-tiktok-ebay): New overstock bought by the pallet, sold in live bursts on TikTok Shop and steadily on eBay, packed from a two-table line in a double garage.

## Etsy

Buyers looking for handmade, personalised and vintage pieces. Your setup is about making, photographing and wrapping each order well.

- Live shows: No
- Suits: Makers and vintage sellers whose buyers want handmade, personalised or one-of-a-kind pieces, often as gifts.
- How fees work: You pay a small fee per listing, a share of each order including postage, and payment processing. Offsite Ads take a share of sales they bring in.
- [Selling on Etsy](https://sellersetups.com/platforms/etsy)

- [Clearance lock-up setup for Whatnot, Etsy and eBay](https://sellersetups.com/setups/clearance-lockup-live-and-etsy): Sort a cleared unit into four zones in a weekend, open mystery crates live, and keep the 20 year old pieces back for Etsy.
- [Handmade dog bandanas and collars on Etsy](https://sellersetups.com/setups/etsy-handmade-pet-accessories): A sewing corner that makes and posts bandanas, collars and lead sets on Etsy, with off-cuts and seconds cleared on Vinted.
- [Etsy handmade studio setup](https://sellersetups.com/setups/etsy-handmade-studio): A light box for clean product photos, plastic-free packaging that feels like a gift, and a spare room laid out to make, wrap and post 10 to 40 Etsy orders.
- [Handmade silver jewellery studio for Etsy and Depop](https://sellersetups.com/setups/etsy-silver-jewellery-maker): A gram scale, a light box, gift boxes and Large Letter postage for makers selling their own rings, studs and pendants from a bench in the corner.
- [Vintage ceramics and glass from a spare room](https://sellersetups.com/setups/homeware-ceramics-glass-room): A spare room set up for jugs, vases, tea sets and studio pottery sold on eBay and Etsy, with packing built around zero breakages.

## TikTok Shop

Short videos and live shows that sell straight from the feed, with a camera, light and sound setup to match.

- Live shows: Yes
- Suits: Sellers who enjoy making short videos and going live, with stock that looks good on camera such as beauty and fashion.
- How fees work: You pay a commission on each order. Affiliate creators who promote your products take an agreed share on top.
- [Selling on TikTok Shop](https://sellersetups.com/platforms/tiktok-shop)

- [Anime figure garage for TikTok Shop and eBay](https://sellersetups.com/setups/anime-figures-tiktok-shop): Box protectors, double-wall cartons, a ring light and a tripod for selling boxed anime figures and blind boxes in short TikTok videos and on eBay.
- [Whatnot clothing setup for live shows and TikTok Shop](https://sellersetups.com/setups/clothing-live-show): A rail, a tripod at eye height and soft light: the spare-room kit for selling women’s fashion and vintage live, then packing the sold pieces the next day.
- [Crystal live-show garage for Whatnot and TikTok Shop](https://sellersetups.com/setups/crystal-live-shows-garage): Bulk tumbled stones in tubs, an overhead phone, LED panels and small boxes for running crystal live sales several nights a week at volume.
- [Snack box seller in a registered spare room](https://sellersetups.com/setups/food-snack-box-spare-room): World sweets and crisp boxes sold on TikTok Shop and eBay, from a spare room set up around council registration and best before dates.
- [Pro Whatnot streaming setup for card breaks](https://sellersetups.com/setups/pro-whatnot-streaming): A two-camera studio with app-controlled lights, a button pad for angles and a packing line, for card breakers posting 80 to 300 orders a week.
- [Squishy toy live shows from a bedroom corner](https://sellersetups.com/setups/squishy-live-corner): Needoh-style squeeze toys sold in fast Whatnot and TikTok Shop shows, packed in padded envelopes from one desk and three tubs.
- [TikTok Shop live setup for beauty sellers](https://sellersetups.com/setups/tiktok-shop-beauty-starter): A ring light, a mic, a plain backdrop and protective packing for filming TikTok videos from one corner of your room.
- [Wholesale pallet setup for TikTok Shop and eBay](https://sellersetups.com/setups/wholesale-pallets-tiktok-ebay): New overstock bought by the pallet, sold in live bursts on TikTok Shop and steadily on eBay, packed from a two-table line in a double garage.

## Vinted

Vinted charges UK sellers no selling fee and has a large clothing audience. Put your money into storage and photos, and drop parcels off the day they sell.

- Live shows: No
- Suits: Clothing sellers with a lot of single items who want low costs and quick drop-offs.
- How fees work: Sellers pay no selling fee. Buyers pay a Buyer Protection fee and postage at checkout. Paid bumps to promote items are optional.
- [Selling on Vinted](https://sellersetups.com/platforms/vinted)

- [Baby clothes bundle setup for Vinted and eBay](https://sellersetups.com/setups/baby-clothes-age-band-bundles): Eight tubs labelled by age band, a rail for coats and snowsuits, and grey mailers that take a 3 to 6 months bundle in one parcel.
- [Christmas toy rush setup for October to December](https://sellersetups.com/setups/christmas-toy-rush): Stock shelving, a packing bench and a fanfold label printer for selling toys through the Christmas peak, from pre-orders to January returns.
- [Depop vintage clothing starter setup](https://sellersetups.com/setups/depop-vintage-starter): Softbox lighting, a tripod and a flat-lay table for styled streetwear photos, plus a rail and paper mailers to post 10 to 30 Depop orders a week.
- [Handmade dog bandanas and collars on Etsy](https://sellersetups.com/setups/etsy-handmade-pet-accessories): A sewing corner that makes and posts bandanas, collars and lead sets on Etsy, with off-cuts and seconds cleared on Vinted.
- [Garage setup for 150 to 300 orders a week](https://sellersetups.com/setups/garage-150-orders): The step up from a spare room: a garage or small unit with picking shelves, two packing tables and a printer built for volume.
- [Halloween costume and decor rush from a garage](https://sellersetups.com/setups/halloween-costume-garage-rush): Pre-loved costumes, props and decorations sold on Vinted, eBay and Depop in a six-week October peak, then stored dry until next year.
- [Preloved designer handbag room for Vinted and eBay](https://sellersetups.com/setups/preloved-designer-handbags): Softbox light, dust bags, stuffing tissue and double-wall boxes for selling secondhand designer bags that arrive holding their shape.
- [Retro football shirt corner for Vinted and Depop](https://sellersetups.com/setups/retro-football-shirts-corner): A rail, tubs sorted by club, soft light for shirt fabric and folded mailing bags for selling classic and current kits from a bedroom corner.
- [Trainer reselling setup for a small room](https://sellersetups.com/setups/trainer-reseller-small-room): Shelving for 60 boxed pairs, authentication-ready photos and double-wall packing for a trainer reseller on eBay and Vinted.
- [Start selling on Vinted for under £100](https://sellersetups.com/setups/vinted-beginner-100): Six cheap items and a corner of your bedroom are enough for your first 15 Vinted orders a week, with no printer.
- [Preloved toy bundle setup for Vinted and eBay](https://sellersetups.com/setups/vinted-preloved-toy-bundles): Bag the small parts, photograph the whole bundle in a light tent and post sorted LEGO, Playmobil and family toys from a spare room.
- [Spare-bedroom setup for a Vinted clothing seller](https://sellersetups.com/setups/vinted-vintage-spare-room): Rails, a packing table and a photo corner that let one person list, store and post 40 to 80 vintage garments a week.

## Whatnot

Live shows for cards, collectibles and vintage. Your camera, light and sound sell as much as the stock does.

- Live shows: Yes
- Suits: Card, coin and collectibles sellers who are happy on camera and can run a show for an hour or more.
- How fees work: You pay a commission on each sale plus a payment processing fee. Buyers pay postage at checkout.
- [Selling on Whatnot](https://sellersetups.com/platforms/whatnot)

- [Clearance lock-up setup for Whatnot, Etsy and eBay](https://sellersetups.com/setups/clearance-lockup-live-and-etsy): Sort a cleared unit into four zones in a weekend, open mystery crates live, and keep the 20 year old pieces back for Etsy.
- [Whatnot clothing setup for live shows and TikTok Shop](https://sellersetups.com/setups/clothing-live-show): A rail, a tripod at eye height and soft light: the spare-room kit for selling women’s fashion and vintage live, then packing the sold pieces the next day.
- [Coin and jewellery selling desk](https://sellersetups.com/setups/coins-jewellery-desk): A precision scale, capsules, a light box for close-ups and a careful posting routine, for selling coins and small jewellery from one desk.
- [Comic back-issue room for Whatnot shows and eBay](https://sellersetups.com/setups/comic-back-issues-live): Long boxes, bags and boards, an overhead phone and board-stiffened mailers for selling back issues live in the evening and on eBay in between.
- [Crystal live-show garage for Whatnot and TikTok Shop](https://sellersetups.com/setups/crystal-live-shows-garage): Bulk tumbled stones in tubs, an overhead phone, LED panels and small boxes for running crystal live sales several nights a week at volume.
- [Japanese import reseller with proxy buying](https://sellersetups.com/setups/japan-proxy-import-desk): Prize figures, Japanese-language card boxes and stationery bought through a proxy, then sold on Whatnot shows and eBay listings from a spare room.
- [Outdoor gear setup for a shed or garage, eBay and Whatnot](https://sellersetups.com/setups/outdoor-gear-shed-seasonal): Tents pitched on the lawn before listing, tackle sold live in lots, and a 40 kg scale for the family tent that a medium parcel will not take.
- [Pro Whatnot streaming setup for card breaks](https://sellersetups.com/setups/pro-whatnot-streaming): A two-camera studio with app-controlled lights, a button pad for angles and a packing line, for card breakers posting 80 to 300 orders a week.
- [Whatnot card break setup for sports and football cards](https://sellersetups.com/setups/sports-card-breaks): An overhead rip camera, a sorting system for hits per buyer and Large Letter packing, for running football and sports card breaks on Whatnot and eBay.
- [Squishy toy live shows from a bedroom corner](https://sellersetups.com/setups/squishy-live-corner): Needoh-style squeeze toys sold in fast Whatnot and TikTok Shop shows, packed in padded envelopes from one desk and three tubs.
- [Toy and collectibles live selling setup](https://sellersetups.com/setups/toy-collectibles-live): Box protectors, double boxing and coded shelving for selling construction sets, die-cast cars and vinyl figures live on Whatnot and on eBay.
- [Whatnot card setup: £300 starter kit](https://sellersetups.com/setups/whatnot-card-starter): Camera, lights and packing kit for running your first Whatnot card shows from a desk and shipping the orders next morning, for about £300.

## Side by side

| | Depop | eBay | Etsy | TikTok Shop | Vinted | Whatnot |
| --- | --- | --- | --- | --- | --- | --- |
| Live shows | No | No | No | Yes | No | Yes |
| Selling style | Photo listings in a social feed, with offers and bundles | Fixed-price and auction listings, with eBay Live by invitation | Shop listings found through search, with personalisation options | Short videos and live streams that sell from the feed | Listings, with offers and bundle discounts | Live auctions and buy-it-now during shows |
| Audience | Younger buyers following shops for a look | Buyers searching by model, size or set number | Gift buyers searching for something specific | Viewers who find products while scrolling | Buyers filtering by size, brand and price | Collectors who watch and bid in real time |
| Strong categories | Vintage clothing, Trainers, Designer handbags, Jewellery and watches | Electronics and gadgets, Books, games and vinyl, Trainers, Toys and collectibles | Handmade and crafts, Jewellery and watches, Homeware and decor, Crystals and minerals | Beauty, Vintage clothing, Toys and collectibles, Homeware and decor | Vintage clothing, Trainers, Designer handbags, Baby and children | Trading cards, Coins and banknotes, Funko and vinyl figures, Vintage clothing |
| How fees work | UK sellers pay no selling fee, only payment processing on each sale. Buyers pay a marketplace fee and postage at checkout. Boosted Listings are optional. | Private sellers pay no selling fee on most items, and buyers pay a protection fee instead. Business sellers pay a share of each sale plus a fixed fee per order. Promoted listings cost extra. | You pay a small fee per listing, a share of each order including postage, and payment processing. Offsite Ads take a share of sales they bring in. | You pay a commission on each order. Affiliate creators who promote your products take an agreed share on top. | Sellers pay no selling fee. Buyers pay a Buyer Protection fee and postage at checkout. Paid bumps to promote items are optional. | You pay a commission on each sale plus a payment processing fee. Buyers pay postage at checkout. |

## Questions

### Which platform should I start on?

Start where your stock already sells: Vinted for clothing, Whatnot or eBay for cards and collectibles, and eBay for mixed stock. Add a second platform once you can pack a week of orders without a backlog.

### Can I list the same item on two platforms?

Yes. End the listing on every other site the moment it sells, or use a cross-listing tool that does it for you. If you sell one item twice you have to cancel, and cancellations count against your seller standing.

### Do I need a camera to sell live?

A recent phone on an overhead or front mount is enough to start. Light and sound make the bigger difference: a soft light at an angle to the table and a clip-on mic. Our live setups show the kit at each budget.

### Do platforms report my sales to HMRC?

Yes. Since January 2024, UK platforms collect seller income details and share them with HMRC once you pass the reporting thresholds. A report on its own doesn't mean you owe tax. Check HMRC's guidance on trading income for your own position.

### Do I need a separate setup for each platform?

No. The printer, scales and packaging work on every platform. Live platforms add a camera, light and sound; listing platforms add storage and a photo spot. Our setups show the overlap for common pairs.